Prevention the brand I wished existed
Sol & Sky started not with a business plan, but with a question: why does every pet product show up after something's already gone wrong? This is the story of how a 23-year-old industrial designer, a foster dog, and a gap nobody was filling became India's first preventive daily care stack for dogs.
— Sanika, Founder
Every product I found showed up after the damage was
When I started fostering, I went deep into dog communities, read every ingredient label I could find, and talked to vets, behaviourists, and fellow dog parents. What I found wasn't a product gap — it was a thinking gap. Indian pet care had been built on a reactive model. Buy something when the problem shows up. Sol & Sky was built to flip that entirely.
High Vet Dependency
Parents panic-buy after symptoms appear instead of building prevention into daily routine.
Treats ≠ nutrition
Most dog treats are just snacks — high in fillers, low in value, zero functional purpose.
Care in silos
Skin, gut, paws, and mood treated separately — never as a connected daily system.